What were all these people doing there? PANDORA Jewelry Sale went inside the local fine jewelry store and asked. She learned they were waiting to make customizable charm bracelets from Pandora; Maurice's had recently started carrying the Danish jewelry brand and word had gotten out.
PANDORA Jewelry Sale retires slow-selling charms twice a year, and according to Wu, who has an entire section on her blog dedicated to rare charms, there's an appetite among fans for these discontinued items. Pandora fans often buy, sell, and trade on Facebook — one fan group that's based in Malaysia has close to 16,000 members, and another one in Australia has close to 10,000 — or search eBay for rare charms.
PANDORA Jewelry Sale has been the stuff of legend in the financial world. In 2008, Axcel, a private equity firm based in Denmark, bought a 60 percent stake in Pandora from Enevoldsen. In 2010, it took the jewelry company public on the Nasdaq Copenhagen stock exchange. After it sold $1.83 billion worth of shares on its first day, publications like the Wall Street Journal declared it one of Europe's top IPOs of the year. https://www.hxjewelers.com/
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